Mumpreneurship
Entrepreneurial Mindset developement for Mother – Staruppers Through Role Models
2020-1-SE01-KA202-077922
About
The project “Mumpreneurship” is based on the values of gender equality and especially the participation of mothers in the field of innovative and social entrepreneurship.
Both Eurostat and “Women’s Economic Empowerment” report provide strong evidence that women are lagging behind men in terms of the number of female business owners, the size of women-owned businesses, and their access to economic resources.
Women’s economic empowerment is a cornerstone of the 2030 Agenda for Sustainable Development and Entrepreneurship 2020 plan. Even though data regarding women’s careers and life balance and women’s multiple roles and their coping strategies and mechanisms has been more prominent over the past three years, there are still major misconceptions regarding mothers in the workplace especially when referring to disadvantaged mothers, single mothers, migrant mothers, mothers with social needs.
The role of these misconceptions is evident in the amount of companies reducing their expectations to hire working mothers. There is evidence that the care of children plays a crucial role in mothers’ and households’ labor supply decisions: European data demonstrate that in 2017, the employment rate of women with children aged 6 or less was 64.6% in the EU as opposed to 79% for women without children. Despite strong legislation and in some cases, enhanced organizational benefits, one in three women, find it difficult or very difficult to return to work after maternity leave.
Objectives
Promote economic, social and gender equality in entrepreneurship
Promote VET education accessibility on entrepreneurship education for mothers especially the disadvantaged ones
Encourage psychological the women that they can be simultaneously a good mother and a good professional
Bring out the importance of working and innovating for the mother’s psychological, emotional, cultural, social balance and wellbeing
Fight stereotypes against women who want to work again after their childbirth, especially the disadvantaged ones
Inspire mothers through role-model education
Enhance acquisition of key skills and competences to mothers
Empower VET trainers/ educators/relevant professionals regarding mumpreneurship and offer them new tools.
Target Groups
Mothers, Disadvantaged mothers (migrants, single mothers, mothers with special or social needs, abused mothers, unemployed etc): we aimed to empower them through role-model game-based education approaches and positive psychology coaching, in order to find inspirational personalities and plan their careers without considering existing social stereotypes.
VET trainers/ educators/ relevant professionals as well as VET centers: we aimed to extend their skills and competences regarding Mumpreneurship
Other relevant professionals and stakeholders like teachers, career coaches, centers for entrepreneurship, adult centers, Incubators and accelerators, universities, the third sector amongst others; we aimed to make them aware about the project’s objectives, outputs and results.
Intellectual Outputs Resources
The main objective of O1 was to develop a Learning-training toolkit on Role-model education for promoting social inclusion of mothers in entrepreneurship and fighting stereotypes through real-life role-models and related activities.
The profile of participants was:
-mothers
-disadvantaged mothers such as migrants, single mothers, mothers with social needs, victims of abuse, low skills mothers, unemployed, mothers with disabilities etc
-VET trainers, educators, mentors, career coaches, relevant professionals
-VET centers, educational institutions, women and mothers associations, entrepreneurship associations, and other relevant stakeholders
-people and stakeholders who were interested in Entrepreneurship, Gender equality and Role model education (eg. NGOs, Universities, schools, Ministry of Gender equality etc)
Τhe training took place in Cyprus
O2 aimed to present best practices on organizing workshops and festivals for promoting inclusion mothers in work and entrepreneurship. The main objective of O2 was to strengthen advocacy and self-advocacy skills of mothers and women, especially the disadvantaged ones.
The profile of participants was:
-mothers
-disadvantaged mothers such as migrants, single mothers, mothers with social needs, victims of abuse, low skills mothers, unemployed, mothers with disabilities etc
-VET trainers, educators, mentors, career coaches, relevant professionals
-VET centers, educational institutions, women and mothers associations, entrepreneurship associations, and other relevant stakeholders
-people and stakeholders who were interested in Gender equality and advocacy (eg. NGOs, Universities, schools, Ministry of Gender equality etc)
Since the main target groups of this project were mothers and VET trainers (who also need taylor-made material) O3 was dedicated to provide a toolkit for entrepreneurship which was addressed to them and their needs and challenges, in order to help them envision and develop their career and overcoming the obstacles they face. The main aims of O3 were to enable development of entrepreneurial mindset, strengthen the soft skills of leadership, and promote inclusion of mothers in entrepreneurship. O3 provided mothers practical instruction in opportunity recognition, commercializing a concept, managing resources, communicating, and initiating a business venture.
The profile of participants were:
-mothers
-disadvantaged mothers such as migrants, single mothers, mothers with social needs, victims of abuse, low skills mothers, unemployed, mothers with disabilities etc
-VET trainers, educators, mentors, career coaches, relevant professionals
-VET centers, educational institutions, women and mothers associations, entrepreneurship associations, and other relevant stakeholders
-people and stakeholders who were interested in Gender equality and advocacy (eg. NGOs, Universities, schools, Ministry of Gender equality etc)
IO4- the mobile/tablet game aimed to motivate mothers through role models and introduced them in entrepreneurship to envision themselves as mumpreneurs. It was also suitable for the needs of our target group and the lack of free time they experience.
The gamified mobile/tablet application acted as an educational tool for mothers. It allowed them in a relaxing and gamified environment to learn about role-models, mumpreneurs, and entrepreneurial tools and concepts.
The profile of participants was:
-mothers
-disadvantaged mothers
-other people and stakeholders interested to use it.
Using this application you will have the opportunity to read about modern entrepreneurs (templates from 4 different countries), expand your knowledge in the field of entrepreneurship and allow you in a relaxing and gamified environment to learn about role-models, mumpreneurs, and entrepreneurial tools and concepts.
Click here to download the application